Privacy Policy

Effective Date: September 19, 2025

Thank you for visiting Backside Boardshop (“Company”, “we”, “us”, or “our”). We are located in Saskatoon, Saskatchewan, Canada. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.backsideboardshop.com (“Site”), use our services, or make purchases. If you do not agree with the terms of this policy, please do not access the Site or use our services.

1. Information We Collect

Personal Information You Provide: when you create an account, place an order, subscribe to newsletters, contact customer service, or otherwise interact with us. This may include your name, billing and shipping address, email address, phone number, payment information, and account password.

Information Automatically Collected: when you use the Site, we automatically collect data such as IP address, device information, browser type, operating system, referring URLs, pages viewed, and other usage data. We may use cookies and similar tracking technologies for this purpose.

2. How We Use Your Information

• To process and fulfill orders (including shipping and payment processing).
• To send order confirmations, updates, invoices, and other transactional messages.
• To respond to your inquiries and provide customer service.
• To send you marketing communications (only if you opt‑in), such as newsletters, promotions, etc.; you can opt out at any time.
• To improve, maintain, and analyze the performance of our Site and services.
• To comply with legal, tax, or regulatory obligations.

3. Sharing Your Information

We do not sell your personal information. We may share information with:

• Third‑party service providers who help with order fulfillment, payment processing, hosting, email delivery, analytics, and marketing.
• Law enforcement or government authorities when required by law or to protect rights or safety.
• Affiliated businesses or partners in compliance with applicable law.

4. Cookies & Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to collect usage and device data. These help us understand how you use our Site, to secure it, and to deliver better and more personalized experience. You can manage cookie preferences in your browser. Lightspeed also provides tools for cookie consent.

5. How Long We Keep Your Information

We retain your personal information only as long as needed for the purposes listed above, unless a longer retention period is required by law (e.g. for tax, accounting, legal obligations). When we no longer need the data, we will either securely delete it or anonymize it.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your data. However, no internet transmission or electronic storage is completely secure. We cannot guarantee absolute security.

7. Children’s Privacy

Our Site and services are intended for people aged 18 and over. We do not knowingly collect personal data from children under 18. If we learn that we have collected personal data from a child under 18, we will take steps to delete that data as soon as possible. If you become aware of this situation, please contact us.

8. Your Rights

You have certain rights regarding your personal data under applicable law, which may include:

• The right to access or request a copy of the information we hold about you.
• The right to correct or update inaccurate or incomplete information.
• The right to erase your personal data under certain circumstances (“right to be forgotten”).
• The right to object to or restrict processing of your data.
• The right to withdraw consent to marketing communications at any time.

To exercise any of these rights, please contact us at [email protected].

9. Do‑Not‑Track & Browser Signals

Some browsers include a “Do‑Not‑Track” signal. Currently, we do not respond to Do‑Not‑Track requests. If that changes, this policy will be updated.

10. Third‑Party Links

Our Site may include links to third‑party websites, plug‑ins, or services. We are not responsible for their content or privacy practices. We encourage you to review their privacy policies when you leave our Site.

11. Policy Updates

We may change this Privacy Policy from time to time. When we do, the “Effective Date” at the top will be updated. We will post the new policy on this page. Your continued use of the Site after the update indicates acceptance of the changes.

12. Contact Us